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  • Major players: Blackberry (RIM ran into state security issues in Indonesia, Saudi Arabia, UAE), Nokia, Ericsson, Palm, Android (Google), iPhone (Apple), Microsoft
    • Android was in fourth place during the first three months of 2010, trailing the Research In Motion (RIM) and Apple smartphone OSes by a margin of about 5 million and 3 million, according to market research company Gartner, which tracks the number of smartphones sold to end users. However, since then sales have picked up significantly. In February, Google said 60,000 Android phones were sold per day and in June that number had gone up to 160,000, according to Google. Today, 200,000 Android-based smartphones are sold every day, Google CEO Eric Schmidt said on 8/4/2010 (see http://www.computerworld.com/s/article/9180197/Android_growing_much_faster_than_expected_say_analysts?source=CTWNLE_nlt_pm_2010-08-05).
    • According to Nielsen's most recent tally (as reported in SJ Mercury 8/8/2010) US subscribers: Blackberry 35%, iPhone 28%, Android 13%.
  • Smartphones not only lucrative in themselves they are also gateways to apps and services markets
  • Handsets evolving, adding email, larger screens, touch screens, qwerty keyboards, integrating cameras, voice recognitions (see http://www.networkworld.com/news/2010/080410-windows-phone-7-to-excel.html?source=NWWNLE_nlt_daily_pm_2010-08-05Image Removed), line between smartphone and mobile phone is merging
    • 247B emails/day, 1.4 unique email users worldwide, enormous market for mobile email

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  • 10% of camera phones in 2008, 58% of US had mobile with Web connectivity May 2009, 58% of online consumers currently own a mobile phone capable of connecting to the Web. Of the online consumers with Web-enabled phones, 21% own a smartphone, 8% own an iPhone(TM), and 29% own another type of Web-enabled phone. 42% of PriceGrabber survey respondents said they own a non-Web-enabled phone capable of using voice and text service plans only. iPhone, released on June 29, 2007, jump-started mainstream smartphone adoption, with 75% more online consumers purchasing their first Web-enabled phone in 2007 compared with 2006. Despite the economic climate, 8% of online consumers purchased their first Web-enabled phone in Q1 2009. iPhone holds 28% of smartphone market, Android 9%, RIM 35% (Palm OS 4%, Linux 3%, Symbian 2% (source: the Nielsen Company, see http://blog.nielsen.com/nielsenwire/online_mobile/iphone-vs-android/)
  • 10% of online consumers said they purchase online from their mobile device, 16% compare prices and another 16% research product details/specifications. Of the online consumers making purchases from their mobile phones, 58% have purchased digital content for their phone, 51% have purchased consumer electronics, 37% have purchased computers, 36% have purchased books, and 31% have purchased clothing. Smartphone and iPhone owners are comfortable using the mobile Internet to make purchases. 56% of Apple iPhone owners and 28% of smartphone owners already are comparing prices online with their mobile phones. Additionally, 27% of iPhone owners and 35% of smartphone owners anticipate that they will be comparing prices within two years. http://www.itfacts.biz/58-of-americans-have-a-mobile-phone-with-web-connectivity/12965 (http://www.itfacts.biz/58-of-americans-have-a-mobile-phone-with-web-connectivity/12965),
  • Smartphone processor chips contain: cpu (<1/4 chip), power saving, analog ccts, video DACs. Putting all on one chips saves space, faster access. iPhone 3GS 2009 ran on ARM Cortex A8clocked at 600MHz Apple A4 runs at 1GHz. In future peripheral functions such as GPS and cellular tower communication are candidates for integration into the chip.
  • 174M (Bijal Patel telecommunications@vgtelecoms.com) Smartphone shipments in 2009, Facebook users send 1B IMs/day (passed 500M users logging on in one per month in July 2010, Facebook alone accounting for 50% of the UK's entire mobile Internet traffic), mobile market growing to €417 billion in 2010. Strongest growth in VoIP, in 2010 mobile phone users will download 6B applications to their mobile phones, currently (2010) there are 4Billion mobile subscribers 6B by 2013,  Strongest market growth in the BRIC countries. In 2010 Chinese telecom market grows by 8% to €126 billion and the Indian market will grow by a staggering 15% to €40.5 billion. Mobile Device management market expected to grow to $9B by 2015.
  • Increasing use of mobile browsing web, social networking, mobile banking, email, multimedia players, messaging services, video
  • May overload network,
    • e.g. downloading videos, video iPhone (2 min 720p video is 47MB with 1Mbps uload takes 6.2 mins). Providers such as AT&T putting in limits on amount of data transmitted e.g. 200MBcost $15/month, 2GB costs $25/month, 65% users use < 200MB/month, 98% use < 2GB/month, and only WiFi for video chat
    • Driving to 4G speeds (LTE (Verizon, AT&T), WiMAX (Sprint))
    • May come to tablets rather than smartphones first (easier= for data only rather than multimode phones)
    • May abandon network neutrality for wireless, i.e. charge more for better service.
    • Contracts vs PAYG, unlimited data vs usage based (e.g. $15 for 250MB vs $30 unlimited), tethering, limit some services to WiFi
    • iphone-4-features-will-be-marre?source=NWWNLE_nlt_daily_am_2010-06-08
  • Notebooks are certainly more portable than their desktop PC predecessors, but are very cumbersome and bulky compared to a smartphone. Netbooks provide a smaller, lighter platform with longer battery life in exchange for things like processing power and storage capacity.
  • smartphones outsell PCs by 2011 and will be 50% of the handset market by end of 2013.

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